When you’re running an online business, writing blog posts may fall somewhere on the lower end of the marketing spectrum.
But blog posts, and content marketing in general, is a very important part of your overall marketing plan.
Whether you are promoting a paid product, a free offer or even your email list, having a landing page for your offer is a must.
If doing just one thing could gain you more traffic, help you reach a larger audience, solidify your industry expertise and boost your engagement, would you do it?
Readers who spend more time on your site are more engaged, more connected to you and your business, and more likely to be converted into paying customers.
Content marketing can help get your business seen and heard among the noise online.
So it’s important to have a plan for your content.
You spend time writing great content for your business blog. You carefully research information, collect statistics to use and even incorporate formatting tactics like subheadings and bullet points to make it easier to read. But you could still be missing something....